Board of Directors
- Tauili’ili Alise Faulalo Stunnenberg (Chairperson)
- Tuiataga Nathan Bucknall
- Muaausa Naoafioga Uili
- Tupai Saleimoa Rapi Vaai
- Taveuveu Fiti Filisoa Fiti
Date of Establishment: 1984
Chief Executive Officer:
Pativaine Reita Petaia-Tavita
Vision and Mission
Vision: “By 2019 Samoa will have a growing tourism sector which engages our visitors and people and is recognized as the leading Pacific destination for the sustainable tourism”
Mission: “To promote quality Sustainable Tourism that is beneficial to Samoa and satisfactory to tourists seeking a premier Samoa Experience”
Goals and Objectives
- Ensure advancement of Authority’s strategies in accordance with the STSP 2014-2019
- Grow demand and yield for the destination and its tourism products
- Coordinate effective declinational marketing, product and service planning as well as industry planning with the provision of timely relevant research and statistical information.
- Provide education and training which supports industry and community needs.
- Support product improvements and new product development to meet market expectations.
- Provide an enabling environment to support growth and investment in tourism related business.
- Increase destination competitiveness through increased accessibility infrastructure use and maintenance.
- Manage the financial and human resources of the Authority in line with the Tourism Development Act 2012 and the Public Bodies (Performance and Accountability) Act 2001.
Financial Highlights
| KPIs | 2016 | 2017 | 2018 |
|---|---|---|---|
| Revenue (SAT) | 9,601,078 | 9,710,778 | 11,875,328 |
| Expenditure (SAT) | 9,662,640 | 8,332,520 | 10,603,633 |
| Net Profit After Tax (SAT) | -61,562 | 1,378,258 | 1,271,695 |
| Total Assets (SAT) | 828,907 | 1,211,513 | 2,380,046 |
| Total Liabilities (SAT) | 1,500,791 | 505,139 | 401,977 |
| Current Ratio | 0.11 | 1.32 | 4.90 |
| ROE | 9% | 195% | 64% |
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